Expect another banner year when it comes to mind-body connection and technology’s impact on wellness.
As we embark on another new year, the health and wellness industry has never been stronger. According to Precedence Research, the global market was valued at almost $4.89 billion in 2022 and is projected to rise all the way to nearly $7.66 billion by 2030.
Broad-scale technological innovation continues to spill over into health & wellness and is fueling this growth. Things like mobile apps, AI, virtual coaching, and the like are significant contributors to the promising state of the market.
At the beginning of last year, as we began to move past the pandemic, the top trends we had our eyes on were mental health and immune wellness. The market did not disappoint in these two areas, particularly with the former – as a variety of mental health products and services came into the public consumption sphere in 2022. Celebrities, athletes, and other public figures also continued to press on the importance of mental health.
So what’s in store for 2023? Let’s look at a few trending areas we’re expecting to grab the health & wellness headlines this year.
Here’s what we have our sights set on in the 2023 health and wellness world.
Skin Care Biotech
LED light therapy, which we offer at Serendipity Wellness Spa, has been steadily increasing in popularity over the past few years and 2023 could see the largest rise. It’s completely non-invasive and utilizes different shades of custom-healing light that serve a variety of skin conditions – including acne, fine lines, hyperpigmentation, and more. Other skin care gadgets that people can use at home, like microcurrent facial tools, are also poised to achieve higher popularity due to their user-friendliness, non-invasiveness, and overall effectiveness.
The brain is a muscle, too, and needs to be exercised regularly. Over the past handful of years, mobile apps focusing on meditation, like Headspace and Calm, have paved the way for what promises to be a banner year in “mental fitness”. The surging interest in mental fitness has influenced several recent brand launches, including Wondermind, a media company that launched in April with the phrase “the world’s first mental fitness ecosystem” as its tagline. The public destigmatizing of mental health will help push this trend over the top in 2023.
As science continues to reveal more and more about the human body and optimizing wellness, the status quo for what to do after a workout is shifting. The growing markets for recovery tools like massage guns and air compression boots has caused gyms and health clubs to take notice of the growing emphasis placed on exercise recovery. Expect to see more technologies and services at these locations over the coming year – cryotherapy chambers and infrared saunas, for instance – in addition to more at-home DIY gadgets focused on getting you back to baseline quicker.